Dan DeGraw

design | direction | production

“What do you do all day?”

My own family still isn’t totally clear on what I do. It’s easiest to just to say “I’m a designer”.

What do I really do?

I turn a client’s vision or concept into an environment or experience to interact with. From concepts, direction, materials, building, installation…I figure it all out and make it work.

Why do I do this? It’s challenging, fun and unlike the guitar, I’m very good at it.


Nike adidas Microsoft Cisco Systems


design art direction retail graphics signage graphic production drawing watercolor vector design